Saturday, June 16, 2007

Reach Business Success Faster

At one time the business community told new businesses they needed to pay their dues. Brick and mortar companies still need to wait five years before they can safely withdraw any money without fear of destroying their business. The business world has changed in the last few years. Now, business owners are learning how to launch their business, and make a living, without investing a lifetime of savings, and five years of their lives, before they can enjoy any rewards.

Three Tips for Launching a Home Based Business Faster

Home based businesses have an advantage over traditional retail. The initial investment of a retail store is often $150 000. The initial investment of a home based business is rarely over $10 000. This means that if the home based business struggles, the owner can work at a second job, or build a stream of passive income, to help get the business over a hard spot.

One big mistake that home based business owners do, which slows down the entire process, is trying to do everything from square one. It is guaranteed that somewhere, someone, has already build the same business - successfully - and is selling a package that can practically cut out the three to six month start up period.

No package is a mirror image of what everyone is doing, but the basics are the same. Finding a package formula for the business you want to do, and joining communities of people sharing the same experiences, can speed up the profit generating power. It can reduce the time needed to launch the business from 1-2 years to a matter of weeks.

Weekly I meet new business owners who are building websites, some investing thousands of dollars, when most 'good' business hosts offer dozens of scripts that can build a professional quality website - free - in a matter of hours. Another time waster is marketing. Almost every business owner asked is building their own blog and forum, instead of participating in the thousands of already established blogs and websites.

Most blog owners will post a discussion on your business, with links, for $5 - $10. So, for $50 a week you can reach 10 000 visitors - more exposure than your personal blog will earn in three to five years.

Research is another time waster for new business owners. Most new home-based business owners spend weeks surfing the net under the guise of researching. Most of what they learn is useless and out of date 'evergreen' content. About 10% is solid, powerful information. However, three or four good books, or enrolling in a couple of workshops, will give the business owner the same information in two or three days.

Imagine the amount of 'real' work the business owner could have completed in this time.

Professional and university trained business managers always warn new home-based business owners to manage their time efficiently. Two business owners can start a business one the same day. The first business owner starts from scratch and does everything themselves. They learn to do their own web design, marketing, customer service, research, and promotional writing.

The second business owner focuses their time on income generating programs. They create products for sale, brand themselves, anything that directly generates income. The second business owners can expect to earn a 'real' income in less time than the first business owner. If the second business owner is very focused, they can see good returns within a matter of weeks.
A great example is found in the blogging community. Most people are attracted to blogging by the promises of making good money. However, they blog in the wrong place and write 'dribble', the type of thing that no one wants to read twice.

Real bloggers ferret out the latest news, keep updated from trade magazines and industry associations, and write 'cutting edge' information before their readers see it in the newspapers or national magazines. A recent survey of successful and unsuccessful bloggers showed some interesting facts. Group one wrote more than 1000 posts a year, and managed more than a dozen blogs. Group two wrote less than 200 posts a year, most of it opinion based, not fact oriented, and only managed one or two blogs.

I recently talked to a businessperson who had bought into an Internet scheme. This person was crying about how they were ripped off. I sat down with this person and asked how much time they spent answering emails, researching, writing blogs, and managing. When we were finished, this person had invested less than 40 hours 'working' in four months.

I've seen several people succeed at this particular Internet marketing program - but they worked at it, all day, five days a week. It is the same with any business, if you want to profit, you must work.

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