Thursday, April 24, 2008

Online Business - Accept Credit Cards

If you are planning on running a web based business where you are selling services or products, you will need to find a way to accept credit cards online; today, most young people could not live in a world without this service.You can't run an online business by taking checks or money orders; lost business and long term custom will be the result. Not accepting online payments is not a way to retain customers; potential customers are going to get frustrated and will place an order elsewhere.

Perhaps we have become impatient, but whatever the reason, customers to any website that offers goods or services, demand an instant payment facility. Any professional company that has an e-commerce website will make sure that every type of payment system is in place including the ability to accept credit cards online; they know that their customers are looking for fast service when they are shopping on their site. Competing with the big boys means you can sell products as easily as they can, but you will need to have the facility of accepting online payments as soon as the website is up and running.

Although there are a variety of ways to accept credit cards online, not all of them will be a viable proposition; this has the potential to attract additional customers but some are too expensive for smaller companies to consider. Accepting credit cards online does pose some problems though, as some payment systems are quite expensive to set up and maintain.

Most online payment systems are similar to those you will find in any retail store or restaurant; however, a good alternative is to use Paypal to accept your credit card payments. Paypal is not as common as the first method, but it is gaining in popularity. Though there are some that are wary of using it, I honestly think if you are going to use a credit card this is the way to go.

A Paypal account lets a customer use their credit card in the same way they would on any other internet site; customers can then pay for goods or services in full knowledge that their credit card details are safe. It is important you offer an online payment facility where your customers feel secure; by ensuring your site is secure, your sales will increase and less potential customers will leave.

All transactions from your site must be encrypted if you want to guarantee your customers' information is not available to others. Secure sites always start with https:// so if your customers see a site that accepts credit cards online that doesn't start with this in the website URL, then they will not place an order with you. With internet fraud being one of the top concerns on the internet it is your responsibility to make your customers feel safe and secure when they place an order otherwise they will leave and order elsewhere.

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