2015 Trends and Buzzwords In Marketing Communication

This is not an exhaustive list of 2015 Trends and Buzzwords In Marketing Communication. It's just enough to get us going in some smart conversations with agencies, clients, peers, hiring managers and bosses

1. DevOps

DevOps is a new term used when  the IT's world is slowly merging into agency's world. Advertising agencies begin to bring software developer and system management together to provide better accountable solutions to clients

1. Marketing Stack

Marketing stack is sums of technologies that permits organizations to incorporate separate data sources such as inventory, sales, product review, and marketing effectiveness indicators. However, the stack of the technology arrangements marketers use to simplify procedures is in a constant change, it will change the way marketers use technology

1. Marketing Technology

Marketers and advertisers are battling with information, however the difficulties for them are particularly overwhelming in light of the fact that there has been such a tremendous change in the amount and quality of information they work with. Hence, the usage of technology in marketing and advertising, in the form of  big data, predictive analytics, lead scoring, and cloud customer relationship management are inevitable

1. A Backlash Against Big Data

Big data is 2014 buzzword, now is the backlash. Individuals are sick of being monitored, texted and overpowered. The Wall Street Journal reported earlier this year "studies are showing that reading text online that is punctuated with links leads to weaker comprehension than reading plain text"

1. Mobile Payments

Mobile payment is an alternative payment system. As opposed to paying with money, check, or charge cards, a purchaser can utilize a cellular telephone to pay for an extensive variety of services and products include digital products. VISA, AMEX and MasterCard will make the merchants accountable for fraudulent charges if they're made using "traditional" swipe and sign by October 2015

1. Internet of Things

Everyday objects equipped  with network connectivity, allowing them to send and receive data, includes wearable devices, smart home devices, connected cars, even animals or people those are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.

1. Internet of Things Abuse 

Because of its growing popularity, at times the Internet of things term is leveraged by companies just to basically sell whatever they've had - just as the cloud, green, internet, e-, and mobile label have long been misused

1. Fundamental shift in analyzing consumer insights

Neuroscientists suggest that most consumer researches are ambiguous because it is based on consumers' rationalization of their decision making process rather than the subconscious forces that drive it.